Culture Change in Organizations by Svea von Hehn & Nils I. Cornelissen & Claudia Braun

Author:Svea von Hehn & Nils I. Cornelissen & Claudia Braun
Language: eng
Format: epub
ISBN: 9783662666364
Publisher: Springer Berlin Heidelberg

4.2.1 Structure—The Chapters of the Change Story

We recommend structuring the change story in three chapters—“The Reason”, “The Change” and “Your Contribution”. In each chapter, three questions are answered (Fig. 4.6; 4.3 Background box and 4.4 Background box).

Fig. 4.6Structure of a change story

The first chapter—“The Reason”— describes the status quo, the reason for the change, and the desired goal:1.

Where do we come from? At the beginning of the change story, what the organization stands for and how it has developed to this point is worked out—possibly including the two to three most important stages in this process. In the sense of the Penguin principle, the past and the previous work of the employees are appreciated and the employees are thanked.

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